How can I attract the best tenants?
1. Make sure you have the best properties! When you're showing a property, make sure that it's clean and fresh. If you're showing a unit that's dirty or unkempt, potential tenants will make the assumption that you're okay with them living that way. If you have a messy tenant still living in the property and you don't think it will show well, it may be in your best interest to wait until they've vacated and get it back up to snuff.
2. Save yourself some time by listing more detail in your ads. Include the address so people can drive by ahead of time. Include the amount of rent and deposit, the number of bedrooms and bathrooms, if utilities are included, if you have any special requirements, etc.
3. Always do your background checks and reference checks! If someone has a history of not paying rent on time, trashing homes, or being evicted - he or she will do the same to you.
4. You build up a good reputation by being a good landlord! Treat all your tenants and potential tenants the same; fair, honest, and decent. Have consistent rules that are consistently enforced. Remember that it is never acceptable to discriminate on the basis of race, religion, sexual orientation, economic status, familial status, etc.